Full Project Description

To support the launch of Club.com, we executed a large-scale Social PR campaign designed to introduce the platform through content that already felt native to social media.

Rather than relying solely on traditional launch announcements, we distributed dozens of posts across Instagram and X, leveraging entertainment, creator, meme, and culture-focused communities to repeatedly put Club.com in front of highly engaged audiences.

The campaign generated 41M+ views and 420K+ likes across 90+ posts, with content built around recognizable names and viral moments helping drive conversation and awareness around the platform. The result was a launch that extended beyond Club.com’s owned channels and positioned the brand directly within the online communities it was built to serve.