Projects
Higgsfield AI Product Launch
Partnered with Higgsfield to amplify the launch of Seedance 2.0, executing a large-scale Social PR campaign that transformed the product announcement into one of the AI community's biggest conversations across X and other social platforms. The campaign centered on driving visibility to Higgsfield's launch posts and expanding their reach through native headlines, quote posts, and creator distribution.
Higgsfield AI
Client Name
Technology
Industry
6 Weeks
Project Duration
Full Project Description
As Higgsfield AI accelerated its product rollout, including major model integrations like Seedance 2.0 - the company needed content and distribution that could move as fast as its release cycle. We were brought on to translate each product moment into content that felt native to the platforms it lived on, rather than a traditional launch-announcement push.
Instead of building branded ad creative, our team activated creators to react to and build on Higgsfield's own official announcements in real time - commenting on new capabilities, sharing hands-on takes, and framing product moments as insider knowledge rather than sponsored messaging. One representative example: a creator's reaction to Higgsfield's Seedance 2.0 announcement, framed around "don't get left behind" urgency, drew over 1M views on a single post.
The campaign ran across X and Instagram simultaneously, with our network delivering 400+ live posts on X alone during the tracked period, reaching an estimated 24.5M+ accounts. By pairing creator authenticity with Higgsfield's own product momentum, the content earned attention rather than interrupting for it.
Higgsfield AI
Higgsfield AI is an all-in-one generative video and image platform featuring tools like Cinema Studio for optical camera simulations and multi-model dashboard integrations
Location
United States
Since
2023
Results
24.5M+ views on X alone across 400+ live posts, with Instagram distribution running in parallel.
41,000+ direct engagements (likes and comments combined) across the campaign, on top of one creator reaction post that hit 1M+ views on its own.
By leveraging our distribution network, Seedance 2.0 reached audiences far beyond Higgsfield's existing community, increasing product awareness during one of the most competitive AI product launches of the year.
