Projects
Higgsfield AI Product Launch
Partnered with Higgsfield to amplify the launch of Seedance 2.0, executing a large-scale Social PR campaign that transformed the product announcement into one of the AI community's biggest conversations across X and other social platforms. The campaign centered on driving visibility to Higgsfield's launch posts and expanding their reach through native headlines, quote posts, and creator distribution.
Higgsfield AI
Client Name
Technology
Industry
6 months
Project Duration
Full Project Description
As Higgsfield prepared to launch Seedance 2.0, the objective extended beyond announcing a new AI video model—it was about establishing the product as one of the industry's defining releases.
Our team developed a Social PR strategy centered around X, where AI creators and developers actively discuss new model releases. Instead of relying exclusively on paid advertising, we amplified Higgsfield's official launch through coordinated quote posts, native headlines, and strategic distribution that encouraged authentic discussion around the announcement.
The campaign positioned Seedance 2.0 within the broader AI conversation by highlighting its new capabilities and making the launch highly visible across creator, technology, and AI-focused communities. Official launch content was supported by a network of social pages and creators, allowing the announcement to spread well beyond Higgsfield's existing audience. Seedance 2.0 introduced multimodal video generation with native audio, image and video references, and cinematic workflows for creators.
By combining platform-native storytelling with large-scale social distribution, the campaign helped transform a product launch into a widely discussed industry event, driving awareness during a critical growth moment for the Higgsfield platform.
Higgsfield AI
Higgsfield AI is an all-in-one generative video and image platform featuring tools like Cinema Studio for optical camera simulations and multi-model dashboard integrations
Location
United States
Since
2023
Results
Our team executed a coordinated distribution strategy that significantly expanded the visibility of Higgsfield's Seedance 2.0 launch by driving engagement to official posts through quote posts, discussions, and native social content.
Rather than relying solely on Higgsfield's owned audience, we created headlines and native content that encouraged creators, AI enthusiasts, and technology communities to discuss the launch organically across multiple platforms.
By leveraging our distribution network, Seedance 2.0 reached audiences far beyond Higgsfield's existing community, increasing product awareness during one of the most competitive AI product launches of the year.
