Full Project Description

Ahead of UFC 329, Kick partnered with us to capitalize on the massive attention surrounding the highly anticipated rematch between Max Holloway and Conor McGregor. During fight week, Holloway appeared wearing a custom neon Kick-branded vest during the official faceoff, instantly becoming one of the event's most talked-about visual moments.

Our team transformed that sponsorship activation into native social content built specifically for sports and entertainment audiences. Rather than presenting the partnership as a conventional advertisement, the creative focused on the emotion, intensity, and spectacle surrounding the faceoff, allowing the Kick branding to become a natural part of the story audiences were already engaging with.

The campaign was distributed across our network of high-performing sports and entertainment pages, reaching millions of viewers organically while extending the impact of the sponsorship far beyond the live event itself.

By combining real-time cultural moments with platform-first storytelling, the campaign successfully increased visibility for Kick while demonstrating how strategic Social PR can amplify sponsorship activations into viral conversations.