Projects
UFC x Kick Collab
Partnered with Kick to amplify one of UFC 329's biggest viral moments by integrating the brand directly into Max Holloway's highly publicized faceoff with Conor McGregor.
Kick
Client Name
Entertainment
Industry
3 months
Project Duration
Full Project Description
Ahead of UFC 329, Kick partnered with InClips Media to capitalize on the massive attention surrounding the highly anticipated rematch between Max Holloway and Conor McGregor. During fight week, Holloway appeared wearing a custom neon Kick-branded vest during the official faceoff, instantly becoming one of the event's most talked-about visual moments.
Our team transformed that sponsorship activation into native social content built specifically for sports and entertainment audiences. Rather than presenting the partnership as a conventional advertisement, the creative focused on the emotion, intensity, and spectacle surrounding the faceoff, allowing the Kick branding to become a natural part of the story audiences were already engaging with.
The campaign was distributed across our network of high-performing sports and entertainment pages, reaching millions of viewers organically while extending the impact of the sponsorship far beyond the live event itself.
By combining real-time cultural moments with platform-first storytelling, the campaign successfully increased visibility for Kick while demonstrating how strategic Social PR can amplify sponsorship activations into viral conversations.
Kick
Kick is a global live-streaming platform focused on gaming, sports, and creator content. The platform has become known for partnering with high-profile athletes, creators, and major sporting events.
Location
Australia
Since
2022
Results
By building creative around Max Holloway's Kick-branded vest and the heated faceoff with Conor McGregor, the campaign transformed a sponsorship placement into a widely discussed social moment across combat sports communities.
The campaign reached millions of MMA fans through native social distribution, leveraging one of the most anticipated UFC fight weeks of the year to maximize organic visibility.
Rather than relying on traditional display advertising, Kick was naturally embedded into one of the most viewed moments leading up to UFC 329, creating authentic brand exposure that felt native to the event and its audience
