Projects
Sollos Drink Launch
Launched SOLLOS' nationwide partnership with Gopuff through a native social campaign designed to spark conversation, generate organic reach, and introduce the brand to millions of consumers across social media.
Sollos
Client Name
Beverage
Industry
3 Months
Project Duration
Full Project Description
When SOLLOS prepared to launch its nationwide partnership with Gopuff, the objective wasn't simply to announce product availability—it was to make the launch feel like a moment people naturally wanted to discuss.
Instead of producing a traditional advertisement, our team developed native social content that blended seamlessly into the feeds of large news and commentary pages. The creative centered around the cultural conversation surrounding Barron Trump and the growing attention around the SOLLOS brand, allowing the campaign to generate authentic engagement while communicating the rollout across major U.S. markets.
By leveraging Social PR distribution, the campaign reached millions of viewers organically, increased awareness of the Gopuff launch, and positioned SOLLOS within ongoing online conversations rather than interrupting them with conventional advertising.
The result was a launch campaign that combined brand storytelling with native content, maximizing reach while preserving the authenticity audiences expect from social platforms.
Sollos
SOLLOS is a premium yerba mate energy drink founded by Barron Trump.
Location
United States
Since
2026
Results
The campaign reached millions of viewers through native social distribution, introducing the SOLLOS launch to highly engaged audiences without relying on traditional advertising.
By framing the launch as a cultural news story rather than a conventional advertisement, the campaign generated strong engagement and widespread discussion across social media.
The campaign amplified awareness of SOLLOS' expansion onto Gopuff, helping communicate product availability across multiple major U.S. cities while positioning the brand in front of new audiences.
